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Tracy Owen Chapman, TOC Consulting

Educator & Coach

TOC values environmentally responsible business practices and teamwork. She fosters long-time relationships, community service and is a master at the art of alchemy, fixing and transforming what is broken for the better. TOC is an educator for Lake Tahoe Community College and previously, Sierra Nevada College.


Propelled by a strong family heritage of community servants, political leaders, first responders, authors, engineers and a Purple Heart veteran, Tracy incorporates a multidisciplinary, alchemist approach to every challenge.


It’s all about performance to measurable objectives & tracking to return-on-investment. TOC’s a creative problem-solver, change agent, tactical strategist and focused community contributor. She has the innate ability to cut-to-the-chase to effectively get things done quickly.

Certifications & Credentials

  • Canvas Certified Online Instructor, Adjunct Faculty business department at Lake Tahoe Community College
  • Women-Owned Small Business Certification for Federal Contracting Program, U.S. Small Business Administration
  • U.S. Department of Commerce, Bureau of Census Enumerator, 2020
  • Professional Certified Marketer, American Marketing Association
  • Master of Business Administration (MBA), University of Nevada, Reno
  • Bachelor of Arts (BA) Political Science/Public Administration, University of California, Los Angeles (UCLA)

Community Servant

TOC currently provides expertise to nonprofits Tahoe Magic and Tahoe Cross-Country. To further serve her community, she recently participated in the homeless count as a Census Bureau enumerator and has volunteered on the Barton Foundation Cause Committee. The long-time youth sports coach volunteers for the local high school performing arts, athletic teams, visioning and in-class speaker programs. TOC served on the Board of Directors for the El Dorado County Chamber of Commerce, Ski Lake Tahoe, Tahoe Arts Project, and South Lake Tahoe Chamber of Commerce. She led the work experience program inside El Dorado County Jail and college Internship programs. TOC served the Lake Tahoe Visitor Authority, American Association of University Women, Tahoe Rim Trail Association, Tahoe Resource Conservation District, Tahoe Tallac Association, Measure ‘S’ campaign, and as a media campaign judge for CA Community Colleges.

Senior Management Roles

Previous to TOC Consulting, Tracy held senior management leadership roles with several companies to contribute bottom-line success serving as vice president of  Agency public relations, director of marketing & sales at Northstar Resort and director of marketing & human resources for Sierra-at-Tahoe ski resort. In conjunction with TOC Consulting, she directed the Internship and Work Experience programs for Lake Tahoe Community College and served on multiple Advisory Boards for the College to include criminal justice, fire and allied health, and business.

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To maximize service and results, TOC works in collaboration with various talented professionals including Hatchback Creative, Winters Design, Charter Advertising/Design, East River Public Relations and Social Sense Marketing.