tracy owen chapmanheadshot

Tracy Owen Chapman

TOC is an ‘Educator’ at heart and a ‘Coach’ on every level

She values environmentally responsible business practices, a teamwork philosophy & fosters long-time relationships.


Performance to measurable objectives & tracking to return-on-investment. TOC’s a creative problem-solver, change agent, tactical strategist and focused community contributor.

Alchemist Approach

Propelled by a strong family heritage of community servants, political leaders, first responders, authors, architect and a pilot Purple Heart veteran, Tracy incorporates a multidisciplinary approach to every challenge. She earned a Master of Business Administration (MBA) from the University of Nevada, Reno and a Bachelor of Arts (BA) Public Administration, from the University of California, Los Angeles (GO BRUINS!). Tracy is a Professional Certified Marketer (PCM) of the American Marketing Association.

Community Servant

Currently, TOC is a volunteer for nonprofits Tahoe XC, Barton Foundation Cause Committee and As a continuous contributor to regional schools, she serves on the South Tahoe High School Viking Visioning committee and recently assisted the Performing Arts Boosters Association, Athletic Teams, and in-class speaker programs. Tracy has served as a Board of Director for El Dorado County Chamber of Commerce, Ski Lake Tahoe, Tahoe Arts Project, South Lake Tahoe Chamber of Commerce, marketing committee member for Lake Tahoe Visitor Authority and officer of the American Association of University Women. Volunteer roles include Tahoe Rim Trail Association, Tahoe Resource Conservation District, Tahoe Tallac Association, Measure ‘S’ campaign, media campaign judge for CA Community Colleges and youth sports coach.

Senior Management Roles

Previous to TOC Consulting, Tracy held top leadership roles with several companies contributing to the bottom-line success of Weidinger Public Relations, Northstar Resort and Sierra-at-Tahoe Ski Resort. In conjunction with TOC Consulting, she directed the Internship program and served on multiple Advisory Boards for Lake Tahoe Community College.

sierra at tahoe logo
northstar logo
lake tahoe community college logo BW
weidinger PR logo



To maximize service and results, TOC works in collaboration with various talented professionals including Hatchback Creative, Freshtracks, Charter Advertising/Design, East River Public Relations and Social Sense Marketing.