The Tahoe City Lodge Community Revitalization Project earned unanimous approval from TRPA and Placer County in January 2017. The public engagement process was a team effort that included the development and execution of strategic and tactical communications such as a project website, informational brochures, public participation events, presentations, database management, press and governmental relations. TOC helped to navigate the project through the court of public opinion to achieve decision maker support. The successful community engagement campaign won unanimous project approval.
Project Spotlight: Outreach Campaign
An Inclusive & Collaborative Process
- Public Information & Education
- Relationship Networks & Coalitions
- Diverse Engagement & Inclusiveness
The outreach campaign process invites diverse participation to bring people together and unify values.
TOC understands stakeholder connection
In order to resonate with stakeholders, TOC believes that it is imperative to first understand the deeper emotions surrounding a project or effort.
By listening, embracing feedback, and understanding the various viewpoints, your outreach campaign can be successful. Think of it as a two-way, circular communication process (vs. linear) and one that is an ever-evolving process toward stakeholder values alignment.
The TOC team has a strong track record of planning and executing exceptional public engagement outreach campaigns.
What we do better than most is to identify and invite into the process diverse members of the community. For an outreach campaign to be effective, it is vitally important that it is an inclusive and trustworthy process.
The TOC team can save you time and money by executing an effective outreach campaign. Our experience ranges from working with multi-million dollar budgets to helping businesses through tough economic times, TOC understands what’s needed to get the job done.
“High performers excelled in their ability to leverage customer insight, communicate a societal purpose and deliver a rich customer experience.”
Harvard Business Review