The Tahoe City Lodge Community Revitalization Project earned unanimous approval from TRPA and Placer County in January 2017. Importantly, TOC helped the project to navigate through the court of public opinion. The public engagement process included strategic and tactical communications, press relations, government relations and outreach efforts. From the website, database and brochures to events and presentations, the effort helped to deliver a successful community engagement campaign toward project approval. The team effort served to develop and launch the successful strategic communications platform and tactical public and government outreach to help the project earn unanimous project approval.
Project Spotlight: Public Engagement
A Coordinated Consistent Unified Process
- Public Engagement
- Government Relations
- Coalition Building
Public engagement invites and brings people together to solve problems, address issues and bring about positive change. It’s a process where people with shared desire or concerns can interact and get involved in the dialogue and action on issues that they care about.
The TOC team understands target market and stakeholder connection
In order for communication to resonate, TOC believes that it is imperative to first understand the deeper emotions surrounding a project or brand effort.
The TOC team is ready to assist with your public engagement campaign. It will be a collaborative process to bring people together via values alignment to face and address issues. Listening and embracing feedback is an ever evolving process to ensure the stakeholder values are aligned with the project.
There’s often an esprit de corps in bringing about solutions and positive change.
Think of it as a two-way and more circular process (vs. linear) where there is true listening, learning and incorporation of stakeholder feedback. Leaders and decision makers must be able to understand the concerns and ideas of the people who are affected. Perspectives and opinions are incorporated.
The TOC team has a track record of planning and executing effective public engagement campaigns. It involves inviting and including the local residents and community to get involved in the dialogue. Working together with decision makers, the community is able to get involved with the issues they care about.
What the TOC team does better than most is to identify members of the community whose voices are often not heard. We go beyond the usual participants to include those who are not typically involved in the process.
For a public engagement campaign to be effective, it is vitally important that it be an inclusive process and attracts a variety of diverse perspectives.
Government relations is another important aspect.
Let’s create a platform for public engagement that builds trust and improves communication between the public and decision making leaders.
The TOC team has expertise to produce strong visual communication that is compelling and relevant. It is important that every communication point is authentic and factually true in addition to being inviting, user-friendly and responsive.
We can help your project to save time and money by pinpointing every communication and engagement effort to ensure that it is effective and efficient. It must be a coordinated consistent unified process.
With experience working with multi-million dollar budgets as well as helping to lead businesses through tough economic times, TOC understands the impact of ROI.
“High performers excelled in their ability to leverage customer insight, communicate a societal purpose and deliver a rich customer experience.”
Harvard Business Review