The Tahoe City Lodge Community Revitalization Project earned unanimous approval from TRPA and Placer County in January 2017. Importantly, TOC helped the project to navigate through the court of public opinion. The public engagement process included strategic and tactical communications, press relations, government relations and outreach efforts. From the website, database and brochures to events and presentations, the effort helped to deliver a successful community engagement campaign toward project approval. The team effort served to develop and launch the successful strategic communications platform and tactical public and government outreach to help the project earn unanimous project approval.
Project Spotlight: Public Engagement
A Coordinated, Consistent, Unified Process
- Outreach Campaigns
- Public Engagement
- Influencer Coalition Building
- Collaborative Relationship Networks
- Decision Maker Outreach
Public engagement brings people together toward positive change. The outreach campaign process invites diverse participation to get involved.
TOC understands stakeholder connection
In order for communication to resonate, TOC believes that it is imperative to first understand the deeper emotions surrounding a project or brand effort.
By carefully listening to and embracing feedback, it is an ever-evolving process to leverage and ensure stakeholder values alignment.
Think of it as a two-way, circular communication process (vs. linear) where leaders and decision makers are able to understand the concerns and ideas of the people who are affected and act accordingly.
The TOC team has a track record of planning and executing exceptional public engagement outreach campaigns.
What the TOC team does better than most is to identify diverse members of the community and invite many voices to be heard. For an outreach campaign to be effective, it is vitally important that it is an inclusive process to understand the variety of perspectives.
We can create an engagement platform that is meaningful and builds trust with the public.
The TOC team can save you time and money by pinpointing every communication and effort to ensure it is effective. We’re experts at producing strong visual and compelling communication.
From experience working with multi-million dollar budgets to helping businesses through tough economic times, TOC understands what’s needed to get the job done.
“High performers excelled in their ability to leverage customer insight, communicate a societal purpose and deliver a rich customer experience.”
Harvard Business Review