Approach

Propelled by a strong family heritage of service to others, Tracy incorporates a multidisciplinary approach to every challenge as she masters the art of alchemy, effectively fixing and transforming what is broken for the better. TOC values environmentally responsible business practices and community volunteerism. TOC fosters long-time relationships and a spirit of teamwork.

Deliverables

It’s all about performance to measurable objectives & tracking to return-on-investment. TOC’s a creative problem-solver, change agent, tactical strategist and focused community contributor. She has the innate ability to cut-to-the-chase to effectively get things done quickly.

Certifications & Credentials

  • certified DGS: Small Business Enterprise, State of California
  • certified DBE: Disadvantaged Business Enterprise, CalTrans and USDOT
  • certified WOSB: Women Owned Small Business, SBA Federal Contracting
  • certified Canvas online college business instructor, LTCC
  • U.S. Department of Commerce, Bureau of Census Enumerator, 2020
  • Professional Certified Marketer (PCM), American Marketing Association
  • Master of Business Administration (MBA), University of Nevada, Reno
  • Bachelor of Arts (BA) Political Science/Public Administration, University of California, Los Angeles (UCLA)

Volunteerism

TOC currently provides expertise to nonprofit Tahoe Magic to assist families in financial crises and leads the Title IX Task Force for the local high school. Previous volunteer efforts include: youth educational Tahoe XC, homeless Census Bureau enumerator, Barton Memorial Hospital cause committee, youth sports coach, high school performing arts, visioning strategy and in-class speaker programs. TOC served as a Board of Director officer for the El Dorado County Chamber of Commerce, Ski Lake Tahoe, Tahoe Arts Project, and South Lake Tahoe Chamber of Commerce. She led the community college work experience program inside El Dorado County jail and has served the American Association of University Women, Tahoe Rim Trail Association, Tahoe Resource Conservation District, Tahoe Tallac Association, Measure ā€˜Sā€™ campaign, Lake Tahoe Visitor Authority marketing committee, and CCPRO (community college public relations organization) media campaign judge.

Leader

Previous to TOC Consulting, Tracy held leadership roles in senior management positions with several companies to contribute bottom-line success. She served as vice president of Agency public relations, director of marketing & sales at Northstar Resort and director of marketing & human resources for Sierra-at-Tahoe ski resort. In conjunction with TOC Consulting, she directed the Internship and Work Experience programs for Lake Tahoe Community College and served on multiple Advisory Boards for the College to include criminal justice, fire and allied health, and business. As a long-time educator for Lake Tahoe Community College, and a role at Sierra Nevada College as well, her primary reason for becoming an educator was aimed to facilitate student career marketability.

P A R T N E R S H I P S

BWhandshake

To maximize service and results, TOC works in collaboration with various talented professionals including Hatchback Creative and East River Public Relations.