Skip to main content

Approach

Propelled by a strong family heritage of community volunteerism, Tracy fosters long-time relationships, brings a spirit of teamwork and believes in the power of education. She incorporates a multidisciplinary approach to everyday challenges and masters the art of alchemy, which means to fix and transform what is broken for the better. TOC values environmentally responsible business practices.

Deliverables

It’s all about performance to return-on-investment. TOC’s a creative problem-solver, change agent, and tactical strategist with the innate ability to cut-to-the-chase to get things done quickly.

Certifications & Credentials

  • Small Business Enterprise (SB), Department of General Services, State of CA
  • Women-Owned Small Business (WOSB), SBA Federal Contracting
  • College Canvas-certified training course, online business instructor
  • Disadvantaged Business Enterprise (DBE), CalTrans and USDOT
  • U.S. Department of Commerce: Bureau of Census Enumerator, 2020
  • American Marketing Association: Professional Certified Marketer (PCM)
  • Master of Business Administration (MBA), University of Nevada, Reno
  • Bachelor of Arts (BA) Political Science/Public Administration, University of California, Los Angeles (UCLA)

Volunteerism

TOC currently provides website content expertise to nonprofit Tahoe Magic assisting families in financial crises. She’s also serving on the Title IX Accountability Task Force for the local high school. Recent volunteer efforts include: educational nonprofit XC, homeless Census bureau enumerator, hospital cause committee, youth sports coach, performing arts, visioning strategy and in-class speaker programs. TOC served on board of directors El Dorado County Chamber, Ski Lake Tahoe, Tahoe Arts Project, South Lake Tahoe Chamber of Commerce. Associations include AAUW, TRTA, TRCD, Tahoe Tallac Association, Measure ā€˜Sā€™ campaign, LTVA marketing committee, and CCPRO (community college public relations organization).

Leader

Previous to starting TOC Consulting, Tracy held multi-industry senior management leadership roles to include vice president of a public relations firm, director of marketing for two major Lake Tahoe ski resorts, human resources director and creative services manager. She’s a long-time business educator at the college level where she also directed the internship program. She led the incarcerated community college work experience program for LTCC (El Dorado County) and served on numerous collegiate advisory boards to include criminal, health, fire and business.

P A R T N E R S H I P S

BWhandshake

To maximize service and results, TOC works in collaboration with talented professionals to include Hatchback Creative.