Approach

Propelled by a strong family heritage of community servants, political leaders, first responders, an architectural engineer, authors and a Purple Heart veteran, Tracy incorporates a multidisciplinary, alchemist approach to every challenge. She masters the art of alchemy, effectively fixing and transforming what is broken for the better.

Educator & Coach

TOC values environmentally responsible business practices and teamwork. She fosters long-time relationships, collaboration and community service. TOC is a seasoned educator for Lake Tahoe Community College and previously, for Sierra Nevada College. The youth sports coach has also directed the community college Internship programs to facilitate student success via career marketability.

Deliverables

It’s all about performance to measurable objectives & tracking to return-on-investment. TOC’s a creative problem-solver, change agent, tactical strategist and focused community contributor. She has the innate ability to cut-to-the-chase to effectively get things done quickly.

Certifications & Credentials

  • certified DGS: Small Business Enterprise, State of California
  • certified DBE: Disadvantaged Business Enterprise, CalTrans and USDOT
  • certified WOSB: Women Owned Small Business, SBA Federal Contracting
  • certified Canvas online college business instructor, LTCC
  • U.S. Department of Commerce, Bureau of Census Enumerator, 2020
  • Professional Certified Marketer (PCM), American Marketing Association
  • Master of Business Administration (MBA), University of Nevada, Reno
  • Bachelor of Arts (BA) Political Science/Public Administration, University of California, Los Angeles (UCLA)

Community Servant

TOC currently provides expertise to nonprofit Tahoe Magic assisting families in financial crises. Recently, she assisted the youth educational Tahoe Cross-Country , participated in the homeless count as a Census Bureau enumerator, and served on the Barton Memorial Hospital Foundation Cause Committee. The long-time youth sports coach recently served the high school performing arts, athletic teams, visioning strategy and in-class speaker programs. TOC served as a Board of Director officer for the El Dorado County Chamber of Commerce, Ski Lake Tahoe, Tahoe Arts Project, and South Lake Tahoe Chamber of Commerce. She led the community college work experience program inside El Dorado County jail and has served the American Association of University Women, Tahoe Rim Trail Association, Tahoe Resource Conservation District, Tahoe Tallac Association, Measure ‘S’ campaign, on the Lake Tahoe Visitor Authority marketing committee, and as a media campaign judge for CCPRO (community college public relations organization).

Leader

Previous to TOC Consulting, Tracy held leadership roles in senior management positions with several companies to contribute bottom-line success. She served as vice president of Agency public relations, director of marketing & sales at Northstar Resort and director of marketing & human resources for Sierra-at-Tahoe ski resort. In conjunction with TOC Consulting, she directed the Internship and Work Experience programs for Lake Tahoe Community College and served on multiple Advisory Boards for the College to include criminal justice, fire and allied health, and business.

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P A R T N E R S H I P S

BWhandshake

To maximize service and results, TOC works in collaboration with various talented professionals including Hatchback Creative and East River Public Relations.