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Tracy Owen Chapman, TOC Consulting

Educator and Coach

TOC values environmental and socially responsible business practices. With a teamwork philosophy, she fosters long-time relationships and community service. Tracy masters the art of alchemy, fixing and transforming what is broken for the better.


Propelled by a strong family heritage of community servants, political leaders, first responders, authors, engineers and a Purple Heart veteran, Tracy incorporates a multidisciplinary, alchemist approach to every challenge.


Performance to measurable objectives & tracking to return-on-investment. TOC’s a creative problem-solver, change agent, tactical strategist and focused community contributor. She has the innate ability to cut-to-the-chase to effectively get things done quickly.


TOC earned a Master of Business Administration (MBA) from the University of Nevada, Reno and a Bachelor of Arts (BA) Public Administration, from the University of California, Los Angeles (GO BRUINS!). The long-time adjunct faculty member for Lake Tahoe Community College recently completed the Canvas certification for online teaching. Tracy is a Professional Certified Marketer (PCM) of the American Marketing Association and a certified Women-Owned Small Business (WOSB) Federal Contracting Program, U.S. Small Business Administration (SBA).

Community Servant

TOC currently serves the nonprofit and recently assisted Barton Foundation Cause Committee and Tahoe XC. The long-time coach of youth sports has volunteered to assist the high school performing arts, athletic teams, visioning process and in-class speaker programs. Tracy served on the Board of Directors for the El Dorado County Chamber of Commerce, Ski Lake Tahoe, Tahoe Arts Project, and South Lake Tahoe Chamber of Commerce. She has also held roles with the Lake Tahoe Visitor Authority, American Association of University Women, Tahoe Rim Trail Association, Tahoe Resource Conservation District, Tahoe Tallac Association, Measure ā€˜Sā€™ campaign, and as a media campaign judge for CA Community Colleges.

Senior Management Roles

Previous to TOC Consulting, Tracy held top leadership roles with several companies contributing to the bottom-line success of Weidinger Public Relations, Northstar Resort and Sierra-at-Tahoe Ski Resort. In conjunction with TOC Consulting, she directed the Internship program and served on multiple Advisory Boards for Lake Tahoe Community College.

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To maximize service and results, TOC works in collaboration with various talented professionals including Hatchback Creative, Winters Design, Charter Advertising/Design, East River Public Relations and Social Sense Marketing.