Reno-Tahoe Territory: executed a strategic international public relations and outreach campaign to the Travel Nevada target markets, international offices and associated press contacts. The effort included target market research, new content writing and tactical outreach to achieve awareness and conviction for the destination.
Tahoe City Lodge Revitalization Project, Kila Tahoe LLC: a team effort to develop and launch the successful strategic communications platform and tactical public and government outreach to help the project earn unanimous approval from Placer County and TRPA in January 2017. The campaign included the development and execution of multiple public information and outreach components to help the project navigate through the public and government support process.
Sierra Business Council/Small Business Development Center/SBA: marketing planning advisor to multiple start-ups and small businesses in the Sierra region to drive consumer interest for business success. Contributions include content writing and editing, press strategist, strategic marketing planning and more.
Barton Foundation Cause Committee: advisor to the communications strategy, planning and outreach execution of the annual cause fundraising campaign to bring significant funding in for technology and equipment to benefit the local community.
CA State Parks, Upper Truckee River Restoration and Golf Course Reconfiguration Project: planning and executing the public information and community outreach for the environmental project to include executing site tours, press information all to ensure information accuracy and community understanding.
TahoeMagic.org: brand development, content writer, editor, website development and launch to propel the non-profit fundraising ability.
Tahoe Chamber and City of South Lake Tahoe: strategic and tactical business advisor for local start-ups and small businesses as a member of the Tahoe Tactical coaching team, grant-funded by City of South Lake Tahoe. Delivery of marketing and communication expertise, content writing and press outreach to help local businesses be profitable.
Tahoe Resource Conservation District, Stormwater Funding Partnership-Phase 1: a team effort to strategically design and tactically execute the bringing together of a strong collaboration of multi-jurisdictional community leaders and decision makers to problem solve. The successful completion of Phase I involved strategic planning, government relations, community relations, presentations, and meeting coordination to navigate across several counties, agencies and political districts.
Freshies Restaurant: marketing strategist, anniversary campaign coordinator, author of published articles, press pitches, social media and website planning to drive additional business into the restaurant.
Pony Express Territory & Nevada Northern Railway: writer and editor of press materials and delivery of effective pitches to attract earned media exposure to attract visitors to this Territory within Travel Nevada and which included six distinct historic rural towns. Successfully generated numerous articles, executed SEO news releases, and social media channel content to generate a consistent multi-year 3+ to 1 ROI media coverage & social channel growth.
Tahoe Rim Trail Association: conducted competitor and consumer research audits to develop a brand identity and strategic marketing strategy plan in order to bring more attention and conviction for the non-profit. Editor of communications materials and board presentations, and provided communications execution templates.
Valhalla Tahoe (Tahoe Tallac Association): wrote and obtained a National Public Radio grant for the non-profit, writer of press materials, pitches, entertainment columns, articles, new photography and social media management to generate 4:1 ROI press coverage.
Deerfield Media (Mountain Resort), Inc. (KAME-TV My21): conducted market and feasibility research audits, competitor intelligence for start-up station. Delivered news content development, strategy and community outreach for new programming launch along with talent recruitment and staff mentoring.
Edgewood Tahoe Lodge & Water Quality Improvement Project, Edgewood Companies: a team effort to develop and launch the successful strategic communications platform to help the environmental redevelopment project earn unanimous approval from TRPA, City of South Lake Tahoe and two Counties in 2011. Generated multiple public information and community outreach components to include neighbor relations for a community park, yellow cress planting event and stakeholder engagement.
Blue Sky Events: conducted competitor and consumer audits to fuel the brand development, strategic marketing planning, new website launch and targeted online content all executed to grow business profitability.
Tahoe Luxury Properties: provided brand communication strategy and marketing plan development, assisted as editor, writer and producer of internal employee on-brand materials to grow business profitability.
“Tracy can succinctly identify the opportunity, strategize about it, and then articulate the action steps necessary to achieve the desired outcome while collaboratively maximizing the best ideas and abilities of the team.”Julie Maurerformer VP Marketing, Booth Creek, current VP Marketing Silverado Resort
“She understands the issues, offers solutions to today’s business challenges, and gets results. I would highly recommend her services, and feel that the return will be well worth the investment.”John RiceGeneral Manager, Sierra-at-Tahoe
“A career coach and mentor, Tracy has delivered a highly successful internship program and fosters deep relationships in the community and with the students.”Virginia BoyarCareer Technical Education Dean, Lake Tahoe Community College
“Tracy Owen Chapman is precise. She strategizes, sets goals, creates campaigns and executes. Then she measures results. With limited resources, Pony Express Territory, Nevada can’t afford to “hit or miss. Tracy inserts the territory into the national conversation resulting in more visitors to the area and across our digital platforms.”Rick GrayExecutive Director, Fallon Visitor Authority
“Throughout the process, Tracy demonstrated great skill and efficiency delivering us a strategic plan to guide our company's brand and marketing future.”Bill DietzPresident, Tahoe Luxury Properties
“She anticipates needs and exceeds expectations. Tracy is an excellent strategist; has great ideas and is able to execute them to achieve the utmost success.”Dany FeinsteinNevada Northern Railway