TRPA SR89 Trail Feasibility Study https://www.westshoretahoetrail.com/ TOC is on an outreach team assisting with the public information and outreach components to include webinars, analysis and events. The Study examines the constructibility of the segment from Cascade to Meeks. The SR89 Corridor Management Plan has determined that the creation of a multi-use trail along the lake’s southwest shoreline is a high priority need.
Valhalla Tahoe (Tahoe Tallac Association): TOC wrote and obtained a National Public Radio grant, created press materials, pitches, entertainment columns, articles, new photography and social media management to generate 4:1 ROI press coverage.
Tahoe City Lodge Community Revitalization Project (Kila Tahoe LLC) earned unanimous approval from TRPA and Placer County. The public engagement process included the development and execution of strategic and tactical communications such as a project website, informational brochures, public participation events, presentations, database management, press and governmental relations. TOC helped to navigate the project through the court of public opinion via a successful engagement campaign to achieve decision maker approval.
Nonprofit Tahoe Magic https://tahoemagic.org/ TOC is committed to the health of her community and is contributing communications expertise + website content development to help propel the nonprofit’s fundraising ability. Tahoe Magic is a 501c3 non-profit organization formed in 1994 to help low-income families with children in the South Lake Tahoe area.
Barton Hospital’s Foundation Cause Committee recently included TOC as an advisor to the communications strategy, planning and outreach execution of the annual Cause fundraising campaign to bring significant funding in for technology and equipment to benefit the local community.
Edgewood Tahoe Lodge & Water Quality Improvement Project, Edgewood Companies: TOC helped to develop and launch the successful strategic communications platform for the environmental redevelopment project, which earned unanimous approval from TRPA, City of South Lake Tahoe and two Counties. TOC generated multiple public information and community outreach components to include neighbor relations for a community park, yellow cress planting event and stakeholder engagement.
CA State Parks, Upper Truckee River Restoration & Golf Course Project https://restoreuppertruckee.net/ TOC provides expertise to improve both the environment and local economy. For more than 10-years she has helped plan and execute the public information and community outreach components (website/collateral content, multiple site tours, press relations, campaigns). The project is currently gearing up for the EIR/EIS public and regulatory review process.
Tahoe Resource Conservation District, Stormwater Funding Partnership involved a collaborative effort to successfully bring forward a strong coalition of multi-jurisdictional community leaders and decision makers to problem solve stormwater challenges. TOC assisted with strategic planning, government relations, community partnerships, presentations and meeting facilitation to navigate across several counties, agencies and political districts.
Tahoe Rim Trail nonprofit: TOC conducted consumer research and competitor audits to deliver a stronger brand identity; she created a strategic marketing with communication execution templates, and edited both communications materials and board presentations.
Sierra Business Council/Small Business Development Center/SBA: TOC has served as a long-time business advisor to multiple start-ups and small businesses in the Sierra region to help drive consumer interest via strategic marketing, website development, content writing/editing and more. Similarly, she contributed at Tahoe Chamber & City of South Lake Tahoe to the small business development program on the Tahoe Tactical coaching team, grant-funded by City of South Lake Tahoe.
Travel Nevada attracted new interest to its Reno-Tahoe Territory destination https://renotahoe.com/ with TOC at the helm to plan and launch a successful international outreach campaign with market research, in-depth writing/editing of press stories and web content with visual assets to infuse consumer interest from the target markets, international offices and associated press. Also, to Pony Express Territory & Nevada Northern Railway https://loneliestroad.us/ with TOC as creative writer/editor of SEO press materials, delivery of effective pitches to attract earned media exposure to attract visitors with results: numerous articles, social channel growth and a consistent multi-year 3+ to 1 ROI.
The nonprofit mission is to promote healthy outdoor lifestyles via education and self-powered recreation. TOC delivered a strategic tactical marketing plan to include a website audit.
“Tracy can succinctly identify the opportunity, strategize about it, and then articulate the action steps necessary to achieve the desired outcome while collaboratively maximizing the best ideas and abilities of the team.”Julie Maurerformer VP Marketing, Booth Creek, current VP Marketing Silverado Resort
“She understands the issues, offers solutions to today’s business challenges, and gets results. I would highly recommend her services, and feel that the return will be well worth the investment.”John RiceGeneral Manager, Sierra-at-Tahoe
“A career coach and mentor, Tracy has delivered a highly successful internship program and fosters deep relationships in the community and with the students.”Virginia BoyarCareer Technical Education Dean, Lake Tahoe Community College
“Tracy Owen Chapman is precise. She strategizes, sets goals, creates campaigns and executes. Then she measures results. With limited resources, Pony Express Territory, Nevada can’t afford to “hit or miss. Tracy inserts the territory into the national conversation resulting in more visitors to the area and across our digital platforms.”Rick GrayExecutive Director, Fallon Visitor Authority
“Throughout the process, Tracy demonstrated great skill and efficiency delivering us a strategic plan to guide our company's brand and marketing future.”Bill DietzPresident, Tahoe Luxury Properties
“She anticipates needs and exceeds expectations. Tracy is an excellent strategist; has great ideas and is able to execute them to achieve the utmost success.”Dany FeinsteinNevada Northern Railway