TRPA SR89 Trail Feasibility Study https://www.westshoretahoetrail.com/ TOC assisted the outreach team with stakeholder webinars and survey feedback analysis. The 2023 Study examined the constructibility of the segment from Cascade to Meeks. The SR89 Corridor Management Plan has determined that the creation of a multi-use trail along the lake’s southwest shoreline is a high priority need.
Valhalla Tahoe (Tahoe Tallac Association): TOC wrote a NPR grant that was award to the nonprofit marketing effort and she generated a 4:1 ROI in press coverage.
Tahoe City Lodge Community Revitalization Project (Kila Tahoe LLC) earned unanimous approval by TRPA and Placer County via a successful stakeholder engagement process to navigate the project through the court of public opinion to achieve decision maker approval. The outreach team developed/executed the communications campaign to include project website, informative brochure, public events, presentations, press and governmental relations.
Nonprofit Tahoe Magic https://tahoemagic.org/ TOC is committed to the health of her community and is contributing communications expertise + website content development to help propel the nonprofit’s fundraising ability. Tahoe Magic is a 501c3 non-profit organization formed in 1994 to help low-income families with children in the South Lake Tahoe area.
Barton Hospital’s Foundation Cause Committee: TOC advised communications strategy and outreach execution of the annual Cause fundraising campaign to bring significant funding for medical technology to benefit the local community.
Edgewood Tahoe Lodge & Water Quality Improvement Project, Edgewood Companies: TOC helped develop/execute a successful strategic communications platform to earn unanimous approval from TRPA, City of South Lake Tahoe and two Counties. TOC delivered stakeholder outreach components to include event and door-to-door neighbor relations for Bonanza community park, yellow cress planting effort and layers of stakeholder engagement.
CA State Parks, Upper Truckee River Restoration & Golf Course Project https://restoreuppertruckee.net/ TOC has provided multiple rounds of outreach support to execute the public information and stakeholder outreach components such as website, collateral content, multiple site tours, and press relations. The project is currently gearing up for the EIR/EIS public and regulatory review process.
Tahoe Resource Conservation District, Stormwater Funding Partnership: we brought forward a strong coalition of multi-jurisdictional community leaders to problem-solve stormwater challenges. TOC assisted with strategic planning, government relations, community partnerships, presentations and meeting facilitation to navigate across several counties, agencies and political districts.
Tahoe Rim Trail nonprofit: TOC conducted consumer research and competitor audits to help the nonprofit deliver a stronger brand identity; she created a strategic marketing with communication execution templates, and edited both communications materials and board presentations.
Sierra Business Council/Small Business Development Center/SBA: TOC served as a long-time business advisor to multiple start-ups and small businesses in the Sierra region to drive consumer interest via strategic marketing, website development, content writing/editing and more. TOC contributed at Tahoe Chamber to small business development via the Tahoe Tactical coaching team, grant-funded program of City of South Lake Tahoe.
Travel Nevada’s Territory destinations: Reno-Tahoe & Pony Express: https://renotahoe.com/ TOC launched a successful international outreach campaign with market research, press story writing/editing, web content and visual assets to garner consumer interest from the target markets; https://loneliestroad.us/ creative writer/editor of SEO press materials to attract visitors via earned media exposure achieving a consistent multi-year 3:1 ROI in articles and social channel growth.
The nonprofit mission is to promote healthy outdoor lifestyles via education and self-powered recreation. TOC delivered a strategic tactical marketing plan to include a website audit.
“Tracy can succinctly identify the opportunity, strategize about it, and then articulate the action steps necessary to achieve the desired outcome while collaboratively maximizing the best ideas and abilities of the team.”Julie Maurerformer VP Marketing, Booth Creek, current VP Marketing Silverado Resort
“She understands the issues, offers solutions to today’s business challenges, and gets results. I would highly recommend her services, and feel that the return will be well worth the investment.”John RiceGeneral Manager, Sierra-at-Tahoe
“A career coach and mentor, Tracy has delivered a highly successful internship program and fosters deep relationships in the community and with the students.”Virginia BoyarCareer Technical Education Dean, Lake Tahoe Community College
“Tracy Owen Chapman is precise. She strategizes, sets goals, creates campaigns and executes. Then she measures results. With limited resources, Pony Express Territory, Nevada can’t afford to “hit or miss. Tracy inserts the territory into the national conversation resulting in more visitors to the area and across our digital platforms.”Rick GrayExecutive Director, Fallon Visitor Authority
“Throughout the process, Tracy demonstrated great skill and efficiency delivering us a strategic plan to guide our company's brand and marketing future.”Bill DietzPresident, Tahoe Luxury Properties
“She anticipates needs and exceeds expectations. Tracy is an excellent strategist; has great ideas and is able to execute them to achieve the utmost success.”Dany FeinsteinNevada Northern Railway