Reno-Tahoe Territory: strategic international public relations campaign to include target market research, new content writing and tactical outreach.
Tahoe City Lodge Revitalization Project, Kila Tahoe LLC: a team effort to develop and launch the successful strategic communications platform to help the project earn unanimous approval in January 2017. The campaign included the development and execution of multiple public information materials.
Sierra Business Council/SBDC: marketing planning advisor and coach, content writer/editor and public relations strategist for multiple start-ups and small businesses in the Sierra region.
Barton Foundation Cause Committee: advisor to the communications strategy, planning and outreach execution of the annual cause fundraising campaign to benefit the local community and visitors.
CA State Parks, Upper Truckee River Restoration and Golf Course Reconfiguration Project: planning and executing the public information and community outreach for the project.
TahoeMagic.org: brand development, writer/editor, website development and launch.
Tahoe Chamber: strategic and tactical business advisor for local start-ups and small businesses as a member of the Tahoe Tactical coaching team. Deliver marketing and communication expertise, content writing and press outreach.
Tahoe Resource Conservation District, Stormwater Funding Partnership: a team effort to handle the completion of Phase 1 to involve strategic planning, community relations, presentations, and meeting coordination.
Freshies Restaurant: marketing strategist, anniversary campaign coordinator, author of published articles, press pitches, social media and website planning.
Pony Express Territory & Nevada Northern Railway, Travel Nevada: writer/editor of press materials, pitches, articles, SEO news releases, social media and database management to generate 3 to 1 ROI media coverage & social channel growth.
Tahoe Rim Trail Association: competitor and consumer research audits, brand identity, marketing strategy and plan, editor of communications materials and board presentations, communications execution templates.
Valhalla Tahoe (Tahoe Tallac Association): wrote/obtained grant, writer of press materials, pitches, entertainment columns, articles, new photography and social media management to generate 4:1 ROI press coverage.
Deerfield Media (Mountain Resort), Inc. (KAME-TV My21): Market and feasibility research audits, communications strategist, new programming launch, talent recruitment and staff mentoring, public relations and community outreach, news development.
Edgewood Tahoe Lodge & Water Quality Improvement Project, Edgewood Companies: a team effort to develop and launch the successful strategic communications platform to help the project earn unanimous approval in 2011. Generated multiple public information and community outreach components to include neighbor relations for a community park, yellow cress planting event and stakeholder engagement.
Blue Sky Events: competitor/consumer audits, brand development, marketing strategy and plan, new website launch and content writer.
Tahoe Luxury Properties: brand communications strategist, marketing plan development/editor, writer/producer of internal employee brand materials.
“Tracy can succinctly identify the opportunity, strategize about it, and then articulate the action steps necessary to achieve the desired outcome while collaboratively maximizing the best ideas and abilities of the team.”Julie Maurerformer VP Marketing, Booth Creek, current VP Marketing Silverado Resort
“She understands the issues, offers solutions to today’s business challenges, and gets results. I would highly recommend her services, and feel that the return will be well worth the investment.”John RiceGeneral Manager, Sierra-at-Tahoe
“A career coach and mentor, Tracy has delivered a highly successful internship program and fosters deep relationships in the community and with the students.”Virginia BoyarCareer Technical Education Dean, Lake Tahoe Community College
“Tracy Owen Chapman is precise. She strategizes, sets goals, creates campaigns and executes. Then she measures results. With limited resources, Pony Express Territory, Nevada can’t afford to “hit or miss. Tracy inserts the territory into the national conversation resulting in more visitors to the area and across our digital platforms.”Rick GrayExecutive Director, Fallon Visitor Authority
“Throughout the process, Tracy demonstrated great skill and efficiency delivering us a strategic plan to guide our company's brand and marketing future.”Bill DietzPresident, Tahoe Luxury Properties
“She anticipates needs and exceeds expectations. Tracy is an excellent strategist; has great ideas and is able to execute them to achieve the utmost success.”Dany FeinsteinNevada Northern Railway