Travel Nevada was able to attract new interest to its Reno-Tahoe Territory destination with the launch and success of an international outreach campaign. The effort included market research, tactical outreach, in-depth writing and editing of fresh seasonal press content, photography and video to infuse website content. TOC planned and executed this strategic international outreach campaign to the Travel Nevada target markets, international offices and associated press contacts to achieve awareness and conviction for the destination.
Tahoe City Lodge Community Revitalization Project (Kila Tahoe LLC) earned unanimous approval from TRPA and Placer County in January 2017. The public engagement process was a team effort that included the development and execution of strategic and tactical communications such as a project website, informational brochures, public participation events, presentations, database management, press and governmental relations. TOC helped to navigate the project through the court of public opinion to achieve decision maker support. The successful community engagement campaign won unanimous project approval.
Sierra Business Council/Small Business Development Center/SBA is where TOC serves as a long-time business advisor to multiple start-ups and small businesses in the Sierra region to drive consumer interest for business success. Contributions include strategic brand marketing planning, website development, content writing/editing, press relations and more.
Barton Hospital’s Foundation Cause Committee recently included TOC as an advisor to the communications strategy, planning and outreach execution of the annual cause fundraising campaign to bring significant funding in for technology and equipment to benefit the local community.
CA State Parks, Upper Truckee River Restoration & Golf Course Reconfiguration Project: TOC responsibilities included the planning and execution of the public information and community outreach components for the environmental project. TOC organized and conducted multiple site tours, press relations, community information campaigns to ensure information accuracy and community understanding.
TahoeMagic.org is a non-profit entity assisting families in crisis. TOC serves her community by contributing website communication expertise, development, content, and branding, in order to propel the non-profit fundraising ability.
Pony Express Territory & Nevada Northern Railway: TOC served as creative/business writer and editor of press materials and delivery of effective pitches to attract earned media exposure to attract visitors to this Territory within Travel Nevada and which included six distinct historic rural towns. She successfully generated numerous articles, executed SEO news releases, and social media channel content to generate a consistent multi-year 3+ to 1 ROI media coverage & social channel growth.
Tahoe Resource Conservation District, Stormwater Funding Partnership was a team effort to successfully bring forward a strong collaboration of multi-jurisdictional community leaders and decision makers to problem solve. The effort combined strategic planning, government relations, community partnerships, presentations and meeting facilitation to navigate across several counties, agencies and political districts.
Freshies Restaurant periodically benefits from TOC’s services as a marketing strategist, anniversary campaign coordinator, author of published articles, press pitches, social media and website planning to drive additional business into the restaurant.
Tahoe Chamber and City of South Lake Tahoe small business development programs is where TOC has served as a strategic and tactical business advisor for local start-ups and small businesses as a member of the Tahoe Tactical coaching team, grant-funded by City of South Lake Tahoe. Delivery of marketing and communication expertise, content writing and press outreach to help local businesses be profitable.
Tahoe Rim Trail Association is a non-profit entity where TOC conducted competitor and consumer research audits to develop a brand identity and strategic marketing strategy plan in order to bring more attention and conviction for the non-profit. She also edited communications materials and board presentations, and provided communications execution templates.
Valhalla Tahoe (Tahoe Tallac Association) is a non-profit where TOC wrote and obtained a National Public Radio grant, wrote press materials, pitches, entertainment columns, articles, new photography and social media management to generate 4:1 ROI press coverage.
Deerfield Media (Mountain Resort), Inc. (KAME-TV My21): TOC conducted market and feasibility research audits, competitor intelligence for start-up station. She delivered news content development, strategy and community outreach for the new programming launch along with talent recruitment and staff mentoring.
Edgewood Tahoe Lodge & Water Quality Improvement Project, Edgewood Companies: a team effort to develop and launch the successful strategic communications platform to help the environmental redevelopment project earn unanimous approval from TRPA, City of South Lake Tahoe and two Counties in 2011. Generated multiple public information and community outreach components to include neighbor relations for a community park, yellow cress planting event and stakeholder engagement.
Blue Sky Events: TOC conducted competitor and consumer audits to fuel the brand development, strategic marketing planning, new website launch and targeted online content all executed to grow business profitability.
Tahoe Luxury Properties: TOC created and delivered a solid internal employee brand communication strategy along with marketing plan development to grow business profitability.
“Tracy can succinctly identify the opportunity, strategize about it, and then articulate the action steps necessary to achieve the desired outcome while collaboratively maximizing the best ideas and abilities of the team.”Julie Maurerformer VP Marketing, Booth Creek, current VP Marketing Silverado Resort
“She understands the issues, offers solutions to today’s business challenges, and gets results. I would highly recommend her services, and feel that the return will be well worth the investment.”John RiceGeneral Manager, Sierra-at-Tahoe
“A career coach and mentor, Tracy has delivered a highly successful internship program and fosters deep relationships in the community and with the students.”Virginia BoyarCareer Technical Education Dean, Lake Tahoe Community College
“Tracy Owen Chapman is precise. She strategizes, sets goals, creates campaigns and executes. Then she measures results. With limited resources, Pony Express Territory, Nevada can’t afford to “hit or miss. Tracy inserts the territory into the national conversation resulting in more visitors to the area and across our digital platforms.”Rick GrayExecutive Director, Fallon Visitor Authority
“Throughout the process, Tracy demonstrated great skill and efficiency delivering us a strategic plan to guide our company's brand and marketing future.”Bill DietzPresident, Tahoe Luxury Properties
“She anticipates needs and exceeds expectations. Tracy is an excellent strategist; has great ideas and is able to execute them to achieve the utmost success.”Dany FeinsteinNevada Northern Railway